Entries in Technology (33)

Thursday
Feb012007

Sergio Prego Exhibit



I’ve been meaning to make it over to Lehmann Maupin to see the current Sergio Prego exhibit for weeks. In fact, it’s been running for so long, that I didn’t bother posting it, because I thought it was too late to bother. Now I will promote it in it’s closing week! Go figure.

The exhibit includes both kinetic sculpture, and two video pieces, one said to be inspired by the car ride sequence from Andrei Tarkovsky’s 1972 cult classic Solyaris.

The Lehmann Maupin Gallery is located at 540 West 26th Street. They are open to the public Tuesday - Saturday, 10:00 am - 6:00 pm. The Sergio Prego exhibit runs through February 10th.




REVIEW: On Feb. 3rd, my friend James and I caught several exhibits in the West Chelsea gallery district, including this Sergio Prego exhibit. Tragically, the kinetic sculpture, “Sunoise,” had technical difficulties that left it unable to… perform (eh-hem). In its stationary position, it looked like, well, a cross between an outrageously oversized sleek designer tasklap, and some sort of factory assembly robot. What a shame. We were told that it had performed fabulously for many continuous weeks, but about two weeks before our visit it broke down due to a technical malfunction. We asked if we’d be able to see it in full form at a later date, but were informed by museum staff that it would remain out of commission for the duration of the exhibit. There was a second piece in the front room— a large stainless steel wall errected on a sort of stylized scaffolding. Like a badly keyed DeLorean, it had a major gash running the length of the wall, that finally pierced the metal sheet, just a few inches from the edge. While somewhat visually intriguing, this piece stood up less on it’s own merits (actually it was assisted by sand bags), and performed more as a set-piece or backdrop for “Sunoise,” the mechanical arm.

This left the second room with the two videos. The Tarkovsky inspired “10 to 0 Degrees,” though interesting, did not live up to its antecessor. However, shown on the adjacent wall, it played a good wing-man to the more inspired “Black Monday”. By staging an explosion in a large open studio within a ring of synchronized cameras, Prego achieved an effect similar in its essence to digital photogrammetry, though accomplished by more mechanical methods. Various stages of the blast and subsequent plume were captured at fixed moments in time, through a full 360° rotation. Unlike a movie special effect where we’re invited to suspend disbelief, Prego left the methodology naked for the viewer to see— At any point in the film one can observe the cameras on their tripods on the opposite side of the ring. Furthermore, a zoom in and zoom out occurs through each rotation that appears incorporated to compensate for some obtrusively located structural columns in the studio space, yet has the consequence of amplifying the visual impact of the rotation. The film is fantastic and beautifully fixating. What I found, both by my own actions and observing others, was that to overcome the dizzying sensation, people were inclined to move their gaze for a moment over to “10 to 0 Degrees,” just to get their bearing. To think, a driver’s POV film traveling japanese tunnels and highways was the stabilizing vantage point. Leaving the room brought on a moment of vertigo, and you wish to balance yourself against the wall.

Both literally and figuratively, “Black Monday” was the bomb! With the parallax effect from the multiple adjacent camera views, I would suggest that the film could even have been heightened by viewing it in duplicate, one frame out of sequence, in stereoscopic projection… but now I’m noodling.

In short, the show was comprised of four works, of which two were main attractions, and two were support pieces. Of those, one of the main attractions was disabled, which put the front exhibit space out of commission. The presence of “Sunoise” in the room and the video clip from the exhibit’s promotional on the website teased at what it could have been, which only added to the disappointment. Fortunately, in the movie room, things were running on all cylinders, and it was a great success. If you’re in the neighborhood during the show’s final run, you should make the effort to see it. If you’re not, don’t make a special trip. The star of the show is not performing. Should “Sunoise” be repaired, and live to dance another day, I’d make the special trip, maybe even twice.

Lehmann Maupin is among my favorite galleries in the city. Regularly supporting artists of merit in the realm of contemporary installation work, with a penchant for the high-tech. I regret that they had a technical malfunction cripple this otherwise exceptional exhibit.




IN ADDITION: If you do find yourself in the Chelsea gallery district before this show closes on February 10th, you should also take the time to cross the street to 511 West 25th, and visit the Margaret Thatcher gallery on the fourth floor, and the final days of the Joie Rosen, Heidi Van Wieren two artist show.


Saturday
Jan272007

Mobile Phone Codes

Will our gadgets ever catch up with the Japanese? Well, not likely, but hopefully 2007 will be the year that the US gets mobile codes. In Japan, most camera-phones are already equipped with mobile code reading software. It is becoming popular in Europe as well. To read the codes, you must have the right software installed on your phone. Point your camera and it will read the code. This can contain a phone number, a link to a website, or some other piece of data, and allows the user to act on it at that moment or store it for later use.

See a poster for a concert you want to see? Target the code, and purchase a ticket right from your mobile phone, with a click. See a product on the shelf and want more detailed information or the specs and warranty? Pull out your phone and click. Want to know the nutritional ingredients in your fast food meal? Want to buy the shirt worn on that billboard?

Two competing standards in this market are QR Code (top left), and ShotCode (bottom).

Besides square vs round, the major difference in the two is that ShotCode’s technology is proprietary while QR Code is an open standard. QR Code is also more widely used internationally, and has been around longer. It was originally developed to track auto-parts, and it was approved as an international standard in June 2000. Knowing the outcome of Sony’s Betamax vs JVC’s VHS battle, my money is on QR Code.

QR Code was developed by the Japanese company, Denso-Wave. A Swedish company named Kaywa has developed a camera phone reader plaform on the QR Code standard.
Go here to download software for your camera-phone to read QR Codes.
Go here to make a custom QR Code that you can download, print, etc.

ShotCode was developed by the Swedish company, OP3.
Go here to download software for your camera-phone to read ShotCodes.
Go here to make a custom ShotCode that you can download, print, etc.
(Before making a ShotCode, you must give contact info, then they send you a password via email.)

As I’ve seen QR Codes getting coverage recently in the trade press, it reminded me of a conversation I had a couple of years ago with business acquaintances from R/GA. They were involved in some kind of test market with their Target client. As it was explained to me, the shopper would be able to use their camera phone to read a bar code on the edge of the isle’s shelf, and get additional information- reviews, specs, warranty, etc. about the product downloaded to their phone. I never heard anything else about the Target project.

Even then, it seemed like deja’vu. Back in 2001 I attended a presentation, while working on the Intel account at MVBMS/EURO. One of our media planners had a vendor in that was peddling a technology that would read barcodes from print ads. They gave us all a free CueCat barcode reader. I was very skeptical of the implementation, and asked the presenter why anyone would install software, connect a piece of hardware, drag their magazine over to their computer, then use the barcode reader, just to pull up a website. Wasn’t typing in a URL a fairly easy task? The answer they gave was that this was just a stop-gap solution in order to be first to market, and that they were developing a version of the reader that would work in camera phones– As soon as camera phones became common place (this was in 2001), then there would be no need for the barcode reader. The CueCat flopped and became a bit of a joke from the dot-com crash, but their vision may have just been ahead of its time. By 2002, DigitalConvergence, the company behind the CueCat, had gone out of business. When unpacking my boxes from my move last year, I threw away my CueCat.

Maybe 2007 will finally be the year.


Saturday
Jan202007

Personal Home Planetarium

The HomeStar Pro by Sega Toys is the improved version of their original HomeStar Home Planetarium, with an LED projection that is 3 times brighter than the original. It is still recommended that the device be used in as close to total darkness as possible. In addition to the moving view of the Northern sky, the “Pro” also comes with an additional plate projection of a full moon, in great detail.

A wonderful educational gift for children, especially those who live in urban areas where the city lights obscure all but the brightest stars, making telescope viewing less practical.

The HomeStar Pro Home Planetarium is available from AudioCubes for $329.00.

You can view this 4 minute Japanese infomercial for the HomeStar Pro on YouTube.

Of course, if you live out in big-sky country, someplace like the American mid-west, you can always just, you know, look up at the sky.




Rose Planetarium

For us city-dwellers that want the big experience, there is always the Rose Planetarium, or as they like to call it, The Hayden Planetarium at the American Museum of Natural History’s Rose Center for Earth and Space* (it just rolls off the tongue). Their most recent production, produced in cooperation with NASA, and narrated by Robert Redford, is titled Cosmic Collisions, where viewers are invited to, “explore cosmic collisions, hypersonic impacts that drive the dynamic and continuing evolution of the universe.” Whooa…

* Or when addressing the name of the museum wing itself: The Frederick Phineas and Sandra Priest, Rose Center for Earth and Space, Featuring the Hayden Planetarium. Not that we want to confuse anyone.


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